New company: SmartMunk

on November 8 | in Allgemein | by | with No Comments

Aachen, 08.11.2012. As of November 1st 2012, the newly-founded company SmartMunk GmbH by Andera & Volker Gadeib will offer licenses for online-tools that have been proven and tested. They are applicable both qualitatively as well as quantitatively.


“Our online-tools drawsa unique picture of what the customer cares about. This is what we call “Voice-of-the-Customer Intelligence“. SmartMunk-users gain an essential advantage over their competitors: Understanding customers better will help to cater to their needs which will result in better business.“, says Andera Gadeib. Andera is also the founder and CEO of Dialego, an internationally operating company, which acts as a pioneer of Internet-based market research. The very intuitive tools have been successfully utilized by many clients for numerous years as a full-service offer from Dialego.

The executive officer of SmartMunk will be Thomas Watz. Thomas had been a member of Dialego´s executive board over the past two years. He has been involved with the development of online tools for more than ten years, including SmartMunk´s FeedMap: This unique tool provides comprehensive feedback on anything that is visually displayable. Participants can express their thoughts and feelings interactively in regards to a product, packaging, a website, an advertisement or any other image.


The online report allows easy exploration of every single participant´s original comments, creating important input for improvement processes. All text material is consolidated and refined for Consumerization purposes, using the in-house text-mining technologies. The result: all output is easily apparent on a Heatmap.

SmartMunk has put forward a special offer for all clients who are interested in using FeedMap: 25% off your first project, when ordered before December 31 2012. More Information available at

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